Posts Tagged ‘Unorthodox Method’
Celazome Skin – a national skincare company based in St. Petersburg, Florida – has an unorthodox method for growing sales… and it’s working.
A division of Dermazone, Celazome Skin has been in operation since 1999 and is a woman-owned and operated business with a long-standing mission to support business women. Recently the company became a national sponsor of eWomen Network, one of the largest networking organizations for women in the country. As part of that commitment, all purchases of Celazome Skin products by eWomen Network members generate a donation to the eWomen Network Foundation. The women of the Celazome Skin executive team also attended the recent eWomen Network International Conference and Business Expo in Dallas, Texas.
The results have been phenomenal. Not only have sales increased, but over eight thousand dollars has already been raised in cooperation with the local Tampa eWomen Foundation.
“Women from all over the country stopped by our booth to tell us how much they loved our product,” says Carolyn Veroni, Director of Business Development of Celazome Skin. “It went so much farther than simple skincare. It was about putting faces and stories to what the products have done for these women.”
With a skincare line that includes pharmaceutical grade moisturizers, lotions and treatments the testimonials Celazome has received since reaching out to the business women have been powerful to say the least. Cancer patients, burn victims and nurses from around the country have shared their experiences about how their lives were essentially transformed by minimizing scarring and reducing soreness.
Celazome President Deborah Duffey explained how the company is taking their strategy to the next level. “With the power of the Internet we are now able to reach beyond the doctors’ offices and truly connect with these women. We recently launched a state-of-the-art eCommerce store and an aggressive social media campaign. We are really focusing on reaching out to the amazing faces of the women on Facebook.”
Being a savvy business woman herself, Duffey is quick to point out that they are not abandoning traditional methods of reaching out in favor of the new technology. She says that the executives at Celazome Skin are passionate about being active community members in Tampa Bay, and have a long history of supporting local charities that raise funds and awareness for women’s and children’s issues. Most recently the team has participated in the 11th Annual Walk/Run to benefit Ovarian Cancer and was a sponsor of the Moffitt Skin Care Awareness “Mole Patrol” event.
To learn more about Celazome Skin visit www.celazomeskin.com
The search for the world’s finest antiaging skin care product took me around the world to the jungles of Africa, the snow-capped mountains of the Swiss Alps, and the underground lairs of some of the world’s most secret Egyptian caves. In the end, my discovery was an incredible one that gave me more than I bargained for.
The Benefits of Tea
For starters, I wanted to look into the bold claims of what a good green tea product could do in terms of an antiaging skin care product. Now tea is an ancient herbal drink that many of us are familiar with and it is also considered to be a “health food” because of the many benefits of drinking tea and its properties of detoxification. A good cup of tea can apparently help cure cancer, prevent heart disease, gum disease, and help with weight loss as well. But what about skin care?
Well, it turns out that green teas actually do help with skin care and the prospect of having healthy, younger-looking skin. There are polyphenols in tea that do a lot of the work and these are generally called “catechins”. These catechins perform the bulk of the work and believe me, there are a lot of different catechins in tea, especially green tea. In fact, green tea has almost 20 times the amount of catechins in it as black tea.
These polyphenols effectively fight the signs of aging by keeping us healthy inside. Tea increases the antioxidant quality of your skin and even your blood by allowing it to take on more oxygen and breathe easier, so naturally the higher amount of polyphenols you have working for you the greater antioxidant quality your skin has. It sounds like an unorthodox method in terms of skin care, especially in a market filled with creams and lotions and serums, but it is possible that the best antiaging skin care product out there is something you drink.
Education
The search for information became almost as important, if not more important than the search for the perfect antiaging skin care product. As I continued to look around the world, I became enamoured with the information that we have about the skin already and realized that we should be using that to our advantage first and a miracle skin cream last. The best weapon against the signs of aging would turn out to be education.